Gabriel Serrano Logo

Brooklyn Community Housing & Services

Logo Rebranding

Brooklyn Community Housing & Services is a non-profit organization that provides housing and services for more than 1,000 formerly homeless and at-risk children, women and men each year. BCHS helps them learn how to live productively and independently, with dignity, and with hope. Upon entering 2020 they wanted a brand refresh that included a new logo, and other assets such as letterheads, thank you cards, and collateral for their upcoming gala.

BCHS Logo

Letterhead

BCHS Letterhead

The previous logo contained a house and rising sun that resembled an upward pointing arrow. These two optimistic symbols were elements that the client wished to keep in the new logo. The old logo also contained a 40 commemorating the company's 40th anniversary. In designing this new logo, the client requested that the 40 be removed and create something that felt both modern and refreshing.

BCHS Logo Variations and Swatches

Feels Like Home Gala Save the Date

BCHS Feels Like Home Gala Save The Date
BCHS Feels Like Home Gala Save The Date (Back)
BCHS Feels Like Home Gala Save The Date (Corner Detail)

Annual Christmas E-Appeal featuring the old logo

BCHS Feels Like Home Gala Save The Date (Back)