Gabriel Serrano Logo

Hackensack University Medical Center

Recognition Gala Invitation

This is an invitation I designed for the Hackensack University Medical Center's 2019 Recognition Gala. The event was held at The Shed in Hudson Yards, New York City. The invitation slides open to reveal the event information, in the same way The Shed slides open to hold their events.

Hackensack Invitation Animation

The entire project included several collateral, including an RSVP card, sponsorship card, map card, guest performer card, and envelopes.

Hackensack Collateral

The invite included LED lights that flickered as the outer sleeve slid open.

Hackensack Light

The outer sleeve of the invitation had debossed lines imitating the windows of The Shed.

Hackensack Corner

Type on the outer sleeve and several collateral elements were foil stamped in a royal blue.

Hackensack Corner Detail